Dan Price was the CEO who took a pay cut so he could pay all his employees a minimum annual wage of $70,000.

Here’s what happened next:

Six years later after the decision that others said would destroy his business, Dan reports that revenue has tripled, the customer base has doubled, 70% of his employees have paid down debt, many bought homes for the first time, 401(k) contributions grew by 155% and turnover dropped in half.

His business is now a Harvard Business School case study.

In his own words: “6 years ago today I raised my company’s min annual salary to $70k. Fox News called me a socialist whose employees would be on bread lines. Since then our revenue tripled, we’re a Harvard Business School case study & our employees had a 10x boom in homes bought.

“Always invest in people.”

Bravo Mr. Price! Well done!